MANAGING in the

NEW WORLD

The food and beverage tourism is one of the biggest in the world and Scotland receives a substantial chunk of the same. Traditionally gourmet travelers visited Scotland for Whiskey or salmon, but now the rise of craft breweries has added a new flavour. There are around one hundred and thirty such breweries in Scotland alone and they all use organic methods. The ‘farm to fork’ movement is further gaining ground with Scotland well poised to take advantage of the same due to its already inherent organic farming methods.  Data compiled by tourism consulting body Visit-Scotland maintains that majority of such visitors come from USA, Germany, Italy, Spain, Switzerland and China.

Source: http://www.beveragedaily.com/Markets/Spirit-of-Scotland-craft-beer-and-tourism

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