Problem solvers usually think laterally. They think step-by-step and their trouble shooting credentials are established with past experiences. However, being overtly dependent on experience to solve problems often leads to failures in business innovation. An example can be taken from mythology where the Greek warriors had for almost a decade been fighting to seize the city of Troy but to no avail. They were on the verge of giving up when Odysseus thought differently and devised the method of the Trojan horse. While this method involved trickery, it did the task which conventional thinkers weren’t able to achieve. The human brain is functioned to be predictive but problems can easily be addressed if the problem itself is reinvented.

Source: https://hbr.org/2016/05/a-cognitive-trick-for-solving-problems-creatively