One of the major problems organizations are facing these days is the prevalence of too much data. There is so much data that it just cannot all be organized under one head to make it easier to derive proper business analytics. Also enough executives aren’t yet able to understand the significance of customer experience. There are other cases where there exists a mismatch between the budget of the company and the know-how. In order to facilitate customer experience maturity in any organization, it is necessary to have the right mindset and culture. Smaller firms must not get intimidated by the level of servicing sophistication that giant firms have. But they mustn’t get complacent either as no firms will survive the wreckage of the modern times unless they provide customer with authentic service.

Source: http://www.1to1media.com/weblog/2016/05/the_path_to_customer_experienc_1.html