The Portland, Oregon based Leatherman Tool Group is one which produces tools that are used for everyday purposes. The company has experienced conditions where it has realized that providing authentic experiences to customers is what really counts in the long run. The need to be original is felt. Also in order to sell, it is important to understand what the customers really want. Patience is a virtue that has been highlighted as there will be lows in the business but resilient organizations will have the perseverance to keep trying. The company must also be humble in its dealings with customers. Providing service is ingrained in Leatherman’s corporate strategy. Its products of services thus serve necessary purpose. The customers feel happy but they also feel pride to be part of an entire group of people choosing Leatherman. Finally the customer service support is top notch at Leatherman. This is what ensures customer loyalty.


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