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Customer service and customer experience are two phrases which sound similar and often mixed up together, yet have some crucial differences. They are built into the corporate strategy of service companies, yet many still do not understand the difference. Taking the example of donuts, customer service is the basic donut that builds a certain perception about the company without which things won’t move. Yet there is the other donut which has sugar glaze and jam sprinkled on top which takes the satisfaction level up a few notches. Customer service is the latter and provides only a single attribute that is support. Customer experience on the other hand is the whole process involving every touch point in the customer’s journey.

Source: http://customerthink.com/the-difference-between-customer-service-and-the-customer-experience/

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