As the customer is much better informed and connected with the organization than ever before, it is important for marketers to reinvent their work in order to stay relevant. Business research has been conducted by Sales-force on over four thousand marketers to determine best ways to continue selling to the present day more complicated customer. First of all, the company must never veer away from the commitments once made. The customer experience must be integrated in such a manner that the entire purchase journey is covered with valuable experiences at all key touch points. Marketing has moved beyond to mark-tech where technology professionals are playing a big part. This strategy helps enormously in cost reduction while also facilitating instant response to customers. Also, marketing teams must be perfectly well aligned with the management of the organization. Executives must be oriented to work in full coordination with the marketers.

Source: http://www.enterpriseinnovation.net/article/marketing-connected-customer-today-505441916