Sometime back when the Golden State Warriors basketball team wanted to recruit Kevin Durrant to the squad, they used Virtual Reality (VR) as the marketing pitch. They showed him a glimpse of his potential future coach’s team talks, his team mates and the stadium itself. Eventually Durrant did join up the San Francisco based team, and VR may have played a crucial role. In this way, several firms are now using VR as the ultimate tool for digital marketing. It is the closest that any potential customer can come to actually trying out the brand. This can work particularly well in luxury automobiles, fashion, and high-end tourism. Even non-profit organizations can give people a taste of what it feels like to work for the underserved. As per a study conducted by Forbes, three-fourths of world’s most valuable brands are using some form of VR or Augmented Reality (AR). 

Source: http://www.forbes.com/sites/forbesagencycouncil/2016/08/15/how-virtual-reality-can-revolutionize-digital-marketing/#2f1c2971b06a