For any brand today, staying relevant to millennials is a major challenge. Certain marketing trends must be tracked and understood in order to sell to millennials. Business analytics provided by Cisco reveal that four-fifths of all internet traffic by the year 2020 will be video based. Millennials have shorter attention span and thus need to be hooked using video content. Three-fourths of advertisers claim that online videos are more effective than TV ads. Videos can further be augmented using live streaming. There are hundreds of millions of live broadcast every month on platforms such as Facebook Live, Twitch or Periscope. Memes and GIFs must also be integrated as visual content. Snapchat is growing enormously and it must be leveraged as a digital marketing tool.

Source: http://marketingland.com/4-marketing-trends-need-follow-sell-millennials-186640