Most organizations these days are in the midst of changing their company culture, yet few of these realize that such an act has a positive impact on the bottom line as well. Marketing improves with betterment of work culture and a motivated employee set. Agility is the first step in improving company culture as it fosters a sense of flexibility. Such agility is required in order to implement some business innovation. Organizations will also be able to better embrace challenges and opportunities In this way, job descriptions and responsibilities can also be redrafted and interaction between employees also improves at personal level. Corporate values must be systemic and pervasive throughout the organization. Right from the top bosses to new recruits, values must be understood at all levels. Sourcehttp://www.forbes.com/sites/forbesagencycouncil/2016/08/25/how-company-culture-strengthens-your-marketing/#6d30a5fd3df4