A customer experience expert has provided tips for best marketing tactics. First of all the corporate strategy of the organization must be firm and it must be clear what it aims at achieving. Marketers must constantly be in touch with leaders from other departments such as finance or legal in order to gauge the bigger picture. Governance must be properly defined including rules on data usage, employment contracts and legal norms. A marketer must have a firm grip on team members’ capabilities or skills. The expert warns against overt emphasis on technology alone. In addition, the marketer must understand the role of creativity, emotional connect, product’s relevance in the market and the pricing. Business forecasting is another aspect that marketers must be aware of so that future trends do not get missed out.

Source: http://www.cmo.com.au/article/606348/6-lessons-modern-marketing-from-customer-experience-chief/