MANAGING in the

NEW WORLD

Marketers are increasingly using data analytics to derive business intelligence about the market and their competitors. A management consulting publication has provided us with some methods which will ensure this happens successfully. An internal triad must be developed aligning marketing, analytics and finance. Smart, tough and precise questions must be posed within the team. Smartest possible technology must be bought or developed keeping in mind data integration, optimization functionality of the tool, and its business fit.  Results must be checked for using statistics as well as human gut feeling. Cross functional connections may be developed. Operations must be flexible. Finally, results must be displayed to several stakeholders.

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