MANAGING in the

NEW WORLD

Business research has been conducted to identify the steps to develop customer focused marketing strategies. First of all it is important to gauge exactly what the target audience requires. Data analytics provides us with tools to track conversations across social media outlets. Offers and gifts must then be linked with customer needs. These offerings must be targeted using various marketing channels such as Facebook or YouTube which provide ample digital marketing scope. This targeting must be backed up by strong video based selling. Marketers must realize that the content must be delivered via media which consumers are most comfortable with, which in today’s scenario, turns out to be the smartphone. Constant review must be made on work progress. Finally, timing is critical. Special events and festivals must be leveraged to deliver the right content at right time.

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