Like many other global giants in their respective fields, Toyota too suffered major reverses during the financial crisis of 2008 and the subsequent recession. Its financial services subsidiary which itself has four million odd customers saw several loans defaulting and fewer car sales. Thus in order to revamp the collections aspect, Toyota decided to go ahead with an aggressive investment on Big Data analytics. The overall process came under the directive of Collections Treatment Organization (CTO). It involved a three pronged strategy. First of all a new decision engine Experian was implemented. Then predictive analytics was applied to work. Finally a credit scoring tool was employed to analyze vast quantities of data.  All this eventually led to forecasting of real world results.

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