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In the ongoing digital age, datahas taken on the importance equivalent to capital had in the past. Big Data enables marketers to analyze information and target markets accordingly. It allows smaller players to compete with giants primarily due to business insights that get captured. The platform module is one of the primary drivers of this business line. Platform providers such as Uber and Alibaba have disrupted markets in a big way. Ford is attempting something similar while launching the Ford Pass mobile app and to counter this Apple has come up with its own Car Play. A number of firms struggle with the vast quantities of data available but Oracle is trying to buck the trend by creating more receptive products.

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