When Time Warner Cable (TWC) wanted business insights on its customer base it turned to Cloud based business analytics. Similarly, several organizations are exploring this source. Analytics can further be divided into four broad sub-categories. Descriptive analytics looks into what happened and simply reports the exact details of the target audience. Diagnostic analytics delves deeper into why certain results showed up. Predictive analytics is cutting edge modern technology which studies the future of the market based around existing trends and picks up on customer clues. Finally there is prescriptive analytics which not only finds reasons for events occurring but also provides multiple solutions for the concerned organization to undertake. Within the entire gamut of analytics, hindsight, insight as well as business foresight are presented.

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