A niche category of business analytics aimed specifically at increasing engagement of prospects has been found to be particularly useful at selling with increased speed of conversion and greater efficiency. The entire data can be filtered more accurately using these metrics. More personalized customer interaction can then be targeted as marketers have greater understanding of the audience. A pipeline gets produced which can be engaged with over a specific period of time with. Milestones get attached to this pipeline which may be flagged of one by one. Within each buying decision, several stakeholders play their parts. Thus using these analytics, the role of each stakeholder may get pinpointed.

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