The tourism industry has long been a laggard to Big Data analytics but is now waking up to the vast opportunities. Data aggregation has long been a problem with segregated players in the industry. That is what Snap-Shot is trying to rectify. The idea is that post hotel stays, travelers do not always fill review forms. But business travelers in particular use enormous amounts of data while staying at the property. This data needs to be captured and analyzed. And this will only happen if the hoteliers provide free WiFi connection to the guests so that data used can be tracked in ethical ways. The business intelligence captured will be indispensable for the hoteliers as well as for review aggregators such as Trip-Adviser. Source:  http://m.hospitalitynet.org/news/4074754.html