The benefits of Big Data can now be felt across organizations so must be used for improving the general work culture. This data has now brought in a democracy of information as all kinds of companies, big or small, government or private have the same or similar sources of information. This enables top notch business analysisas the data available is detailed and methods also sophisticated. Decision making has thus improved tremendously now. It also helps track metrics to identify high performers from those performing less than expectations. The talent pool can now be studied deeply whereas earlier just a few keywords or the lack of them could have eliminated certain candidates. As companies now have detailed analysis of individual user types, customized content can be delivered for diverse user personas.


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