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There are several business these days that are not leveraging the kind of business insights they are obtaining. Insights driven organizations such as Uber, Google, Facebook, Netflix and Amazon are disrupting traditional business. These kind of organizations leverage business analytics to address more informed decision making. Strategic investment is done in analytics with involvement of the top management. These companies are agile and operate in a close loop thus ensuring that their implementation of observations is much faster. They realize that humans are ultimately smarter than machines and thus do not put blind faith on the latter. Before devising algorithms to capture insights, they consult the people with technical knowledge in those domains concerned. Enormous amount of data warehousing is done to conduct the analysis.

Source: http://www.forbes.com/sites/forrester/2016/07/29/insights-driven-business-are-stealing-your-customers/#530d5c07410a

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