Startups usually struggle at talent recruitment as the best of people would rather prefer big, well known brands. However, there are certain methods by which startups can rectify this condition. First of all, the startup must focus on a positive company culture as that will allow top professionals the motivation to work. Fun places to work where people learn a lot are ideal magnets to attract top talent. The next step is to highlight individual successes. Professionals like to be appreciated for their work. It will also encourage the existing employees to act as brand advocates themselves and help in recruitments next time. The company must be easily discoverable especially on social media as that will enable effective digital marketing. Office tours and employee-centric videos are good ways of taking such steps.

Source: http://www.forbes.com/sites/theyec/2016/07/28/three-ways-small-startups-can-attract-big-tech-talent/#7679f8de644a