The New York Times in an article earlier this year ripped apart Amazon’s work culture as being harsh on employees and where professionals are expected to criticize their colleagues to gain benefits. The attrition rate is scary and work related stress is a constant. It sounds horrible, yet it is a culture that is working. Amazon ahs managed to disrupt the industry providing top class services to customers while executing their business innovation. It is a place where everyone is pushed hardest and thus like the military, once the employees leave the e-tailing giant, they are in demand across the industry. Entrepreneurs of startups often wish to develop a workforce which shares the exact same vision as the corporate strategy, yet that is often difficult to mesh. In an Amazon style workplace, executives do not necessarily believe in the work, yet they manage to deliver which ends up create a horde of brand evangelists.