Successful people have their own ways to network with one another. They engage in what may be termed as “inbound networking” something along the lines of “inbound marketing” where valuable content such as podcasts or articles are created to draw in customers. A one size fits all Facebook or LinkedIn networking does not go with these people. Instead one needs to identify what one is really good at and unique from the madding crowd. Genuine expertise always draws attention and to become a connoisseur in some topic is bound to aid networking with successful people. Attention is also drawn to those who seem to be the centre of their immediate circles. The tactics of using influencers I gaining credence in digital marketing and in a similar context it is imperative to network with them as they can further attract other potential customers.

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