Sales and marketing teams have in several organizations to their detriment worked at opposing poles. A more integrated team on the other hand enables better utilization of central resources. Their impact can be measured accordingly then and costs reduce to their clubbing of resources. A recent report has provided us certain tips to make this happen. First of all, the teams must be able to identify the problems as only then can solutions be derived. The goals must also be aligned with overall corporate strategyThe sales and marketing teams must also agree on their working approach and the organizational philosophy. None of this however will succeed unless the teams converge on their commitment levels.

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