MANAGING in the

NEW WORLD

Outsourcing of logistics is a time tested process in business. Reports suggest that outsourcing of logistics alone is an industry worth nearly a quarter of a trillion dollars annually. San Jose based semiconductor manufacturer Xilinx though has gone one level extra. It has been outsourcing demand management. This the company manages in spite of gigantic operations involving twenty thousand customers spanning the globe. This forecasting is conducted by business research firm Avnet. Preexisting rules have been set and trends studied beforehand by Xilinx. Parts of their five thousand plus stock keeping units which are showing substantial plus or minus are scrutinized deeply. Contracted manufacturers are accordingly tipped off before major change in demand is identified.

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