Among all the various facets of business that have experienced revolution, the one aspect that has seen most change is sales. Of course traditional maxims still play a major role, but organizations these days require a more refined process. Traditionally sales was considered an art as its skills one had to be born with. But now due to the advances made in management, a process has been devised by which employees can be scientifically trained to succeed at sales. One cannot manufacture customers. A respected management consulting online publication has declared that sales is a three-fold process. The process must be quantified with measurable outcomes. The activities must be repeatable and not rely on one time spurs. Leads must be captured fasted and acted upon accordingly. Once the potential customer’s needs are assessed the person must be convinced of the utility of our products. Negotiation is key to seal deals.

Source:  http://www.business.com/sales/why-your-organization-needs-a-more-refined-sales-process/