Talent recruitment teams are busy scratching their heads on how to head-hunt the ideal marketing candidate. The said candidate might try out en number of tactics to succeed at marketing, but the one who will utilize one tactic at a time has far more chances of reaching the top. The marketing tactics must be aligned with the overallcorporate strategy. Also the existing team members’ skill sets must comply, else execution will be a time consuming activity. It must try to be unique. However, marketing tactics must never be tried out together, rather one at a time. When one fails, one needs to move on while if one succeeds, it must be repeated. Finally, companies that succeed do it based on a combination of not more than five different marketing tactics.


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