Contrary to what some commentators believe, technologies need not be mutually exclusive but can coexist in the same space. Sometimes they can even collaborate for mutual gain as has been proven by the agreements between YouTube and TV. Several soaps and other programmes are now being aired on both these platforms, sometimes even simultaneously. YouTube has proven to be such an effective medium for digital marketing that the Daily Telegraph newspaper is considering selling its advertisements on the platform using some revenue-sharing model. YouTube has a massive hold over techno geeks and smartphone users and it is this segment that will benefit most from such schemes.

Source: http://innovationexcellence.com/blog/2009/10/30/a-billion-views-cannot-be-wrong/