Business consulting giant- PwC- has outlined some digital attributes which organizations must possess in order to succeed. The CEO must be the one to take digital initiatives. Also corporate strategy must be set by the digitally savvy leaders. The same must then be shared with the employees at the firm. External experts are aligned to provide broader perspective. Extensive usage of data is made of in these firms. The cyber –security measures taken must be top notch. Some companies fail to take a holistic view of digital and only invest for short term gains. This slow technology framework holds back number of companies.