While several startups are engaging with the art of business intelligence (BI), some of the established organizations are still reluctant to immerse themselves in the same. However, some compelling reasons exist for why BI can’t be ignored by anyone now. BI helps gauging movements of competitors by tracking social activities on digital forums. It helps in capturing cutting edge business analytics which help marketers make more informed, holistic decisions. BI also helps avert security threats to online activities and even more importantly keeps transactions secure.

Source: http://www.martechadvisor.com/articles/bi-ci-data-science/3-reasons-why-enterprises-cannot-ignore-bi-tech-anymore/