With technologies intruding into our lives, brands are facing very exciting times. The accuracy of business intelligence extraction has gone up by many times thanks to the enormous amounts of data now in circulation. Natural human language can now be interpreted using marketing jargon to gauge what exactly it is that customers are seeking. Digital marketing can be directed using the data thus gleaned out. It proves great opportunity as well as challenge to marketers. Customers must be provided complete transparency in terms of what kind of bots they wish to use. Artificial intelligence is yet another strand to act as a bridge between machines and humans. Source:

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