Business consulting giant Accenture has undergone a study to understand technology trends that have been fuelled thanks mainly to the ‘people first’ approach common for the digital economy today. Automation is increasingly becoming a part of work especially marketing efforts utilizing capabilities of Artificial Intelligence (AI), augmented reality and robotics. Workforce is now in a more liquid state with flexible schedules commonplace. Certain business models are being devised to cater around specific platforms. Then there is the concept of predictive disruption which leverages capacities from across industries to predict next wave of business trends and act accordingly. And of course the ‘people’ first approach’ also provides organizations with what is known as digital trust. It enables improved digital ethics and better cyber security.