Management consulting publication Forbes has claimed that in order to best facilitate digital transformation, measurable goals ought to be defined. Apps now exist for many different functions as well as for random needs. However, data backed business analytics only can ascertain which ones are doing best and which aren’t. This quantitative approach will enable marketers to measure success of projects in whole as well as individual products. Tools, mobile apps and social media platforms for communications must be defined right at the outset. Digital priorities must also be well defined. This will include determining whether sales need to be increased or existing customers need to be better services. Also whether there is a need for increased digital footprint or to instead focus on mobile centric technologies.

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