There is much ambiguity regarding the role of the Chief Digital Officer (CDO). A study by management consultingleader PWC found out that only 6% of organizations had a full time CDO. That number has to change especially in Asia where there is a dire need for the profile. The CDO will oversee the right mix of customer experience. Virtual reality could be one mechanism to ensure this happens. To this effect the CDO may use a combination of client insight studies, user testing labs, crowd sourced information and mass surveys to gauge the true needs.Business analytics can further be estimated using social media channels such as Facebook or Twitter. The CDO must also take the leadership in engaging un-penetrated markets. In Asia this usually means reaching the last mile where the potential customer is likely to be illiterate.  Low cost solutions are needed but devices used must be easy to understand.