The present business world is littered with wrecks of erstwhile giants. New age disruptors are hacking away at the older models, leaving many organizations unable to cope with. In such scenario, existing business must take up certain steps to continue remaining relevant in the market. The company must be aware of what it really is good at and what its customers value. Disney for example has leveraged its brand by establishing a wearable app which allows customers personalized content. Customer experience needs to be improved now that so much competition exists. Simplification of processes will enable greater loyalty among customers. Greater connect with them can be built in using social media. New platforms must constantly be explored to pursue digital marketing, enabling the company to reach wider audience. This includes mobile apps, gamification and social media channels such as Facebook or Twitter.


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