Artificial Intelligence (AI) has been around for some time but it is only recently that the technology is helping firms make money. That is due to players such as Israeli firm Imperson, which was founded back in 1999 but has now been able to leverage AI by scaling the operations. AI chatbots are now much more intelligent and can personalize content for different user types. Gone is the time when chatbots would provide common information to all based around business analytics done on data collected. It is not longer a one sided interaction, but multi-pronged. The responses are no longer dependent only on keywords but indeed AI has managed to incorporate for different buyer personas. In this way, Imperson has created solutions for top firms such as Facebook, Amazon and Twitter.


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