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Most recruiters today claim that aspirants’ culture is as important as the skills the person possesses. However, as per market research conducted by the Human Capital Media Advisory Group across 134 organizations, less than half of practitioners could guarantee that their firms hired keeping in mind cultural fit. Also the corporate strategy must be communicable to all including new recruits so that they may inculcate the mission and vision statements. In order to enhance team building, firms use variety of techniques such as file sharing, instant messaging or group calendars. Social networking, company blogs and video sharing are fast emerging as tools to build workplace culture.

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