MANAGING in the

NEW WORLD

It is quite easy for organizations to measure metrics such as productivity, income, expenditure or staff turnover. However, it is not possible for organizations to conduct business analysis on something such as corporate culture. That is the hidden, uncontrollable factor that is often understood to be the dividing point between success or failure of a firm. Organizational culture is the product of small habits, actions and choices afflicting the entire firm from top to bottom. Companies are often guilty of falling under the Pygmalion Effect where someone is accorded higher expectations, leading to a belief in that person actually doing well. Long work weeks often sap the creativity and analytical skills away from people who need it most in today’s work environment. Thus it is imperative that firms do something to repair corporate culture.

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