MANAGING in the

NEW WORLD

Famous management thinker Peter Drucker had once remarked something to the effect that organizational culture was more important than corporate strategy. His quote gets cited frequently, unfortunately very often by those who do not really comprehend the matter. While fun, flexible or inclusive work cultures are desirable, ultimately no businesses can exist unless there is a certain product or service the company provides that is needed in the market. Employees too gain a sense of perspective as well as pride when they see their organizations performing well. Also it is ultimately business strategies that are formulated first before the company culture is etched out around the product. So while company culture is a crucial cog, it must not be used to undermine the business strategy.

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