Contrary to popular thought, failures are actually essential to eventual business success. Business innovation is something that succeeds only once license to take risk is accorded. Market research conducted proves that over ninety percent of startups actually fail. And that is a reason it is a wise idea to start a few companies together so that statistically the risk of failure is reduced. The country of Israel punches well above its weight on the innovation scales, but in fact most of its innovators are former failed entrepreneurs. Their failures allowed them to toughen up, learn from their mistakes and get on with their next project instead of grimacing about what went wrong. Source: http://www.innovationexcellence.com/blog/2016/03/21/how-failure-leads-to-disruptive-success/