In a bid to bolster business innovation, Samsung has dedicated to creating a different corporate structure to function almost like a startup. The traditional hierarchical set – up is to be replaced by a different one which pays greater emphasis on productivity rather than structure. Samsung’s biggest advantage has always been manufacturing efficiency that has resulted in the Korean company being the world’s leader in smartphones, memory chips and televisions. Such efficiency requires hierarchies to be respected. This in addition to Korea’s Confucian culture has meant that Samsung has never ventured out to a more egalitarian corporate set up which it is not implementing. The earlier model of 7 levels is to be cut short to 4. Fewer internal meetings must now take place, and if at all then a maximum time limit of an hour has been capped.


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