MANAGING in the

NEW WORLD

Contrary to popular belief, building trust in an organization is not a soft skill but a core business requirement. Though business research conducted by Trust Across America, it has been understood that two-thirds of companies listed in the Fortune 500 list consider building employee or customer trust of paramount importance to their work. Trust building is a skill which can be mastered using three methods. First of all the company must declare its true intent. That intent is like a company sales pitch. In addition, genuine respect must be shown towards people who have performed credibly. Of course words alone cannot get the work done, the company has to actually deliver.

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