Company culture is very important to eventual business success. Some features of a successful company culture have been tabulated together in a study conducted. First of all, the employees of the company must be driven towards a common purpose. Corporate communication must be effective and consistent across the organization. There must be a process of constant feedback. In the present world, it is important to embrace diversity within the work team. A successful company culture will even lead to effective teamwork among the employees across departments. A sense of loyalty will be reflected with proper employee engagement. Corporate training programmes must lead to growth and development of the employees. This involves position based, financial and professional growth. Source: http://www.huffingtonpost.in/entry/the-seven-characteristics_b_11339884