Ganesh Ayyar, the CEO of Mphasis has provided us with management consulting on ways to transform the corporate culture. He says that physical transformation is easier as it is aided by such instruments as reporting lines or incentive schemes, but the real challenge in organization building is the work culture among the people associated. It is all the more important in today’s digitally wired world where cannibalization is frequent. Also one must embrace failure as it is part of the learning curve and business innovation will not occur without the aid of the same. Apple is one perfect example of an organization bouncing to the top after learning from past misses.