New York City has launched its own independent tourism website. The idea is to get direct visitors on its sites rather than being dependent on aggregators as has been the trend lately. This will bear great impact on the digital marketing for the city’s tourism industry. The website focuses on some of the city’s iconic locations or aspects such as the diversity of the population or detailed subway train maps of the 1970s. This site also keeps tabs on all major Broadway plays so users can book directly.

Source: http://www.torontosun.com/2016/06/09/new-york-city-launches-new-tourism-website