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Real time digital marketing in the past referred to tweets or post about any event trending at the time and leveraging the product/service using the theme. Now the definition has altered and three brands have done wonders to inspire these changing norms. Applebee’s Grill & Bar has such a strong business analysiswing that each of its existing customers get tracked and the location based software keeps alerting the person about the real time offerings for that moment in the store nearby. Netflix takes one time data from the user and each time the person logs in, he/she gets information on TV programmes best suited to his/her tastes. eBay has such grasp on customer touch points that after each transaction, repeated offerings are custom built for the person based on the buyer persona he/she fits into as per the firm’s algorithm.

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