Much has been debated on which is better for digital marketing– mobile ads or mobile apps. Both however, have their own set of advantages. Mobile ads are good for driving traffic to the website. Sometimes people view ads but do not click on them. Even this is good for the firm as at least people are viewing the brand and its name gets reinforced in their consciousness. Mobile apps on the other hand are ideal tool for customer engagement and interaction. Thus there is no clear winner, both have their own set of advantages, it depends on what the firm is looking at.