MANAGING in the

NEW WORLD

As per marketing research conducted, some strategies have been suggested to maximize marketing potential to customers. The campaign especially that for digital marketing must involve frequent yet fresh content for the website, mobile page or app and social media. Push messages must eventually be succeeded by genuine customer interaction. Customer engagement must also seek to provide individualized solutions. Even customers must be encouraged to support common socio-cultural causes. Marketers must let go of assuming that new products will always succeed or that customers are seeking greater number of options.

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