MANAGING in the

NEW WORLD

Business research has identified two major types of entrepreneurs. Most fall within one of these categories which can be classified as – ‘path finders’ and ‘path creators’. The former always seek to create new things through business innovation. The latter ensure that new developments are scaled best for mass, commercial usage. Path creators value business analysis through extensive usage of big data. Path-finders on the other hand feel that such analysis constrains creativity and reduces unpredictability.

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