MANAGING in the

NEW WORLD

Modern day corporate leaders can take lessons from military generals. The latter are much better at uncertainty management than managing risk. Generals also look at overall strategy rather than individual plight. The 1943 Allied landings on Sicily can be taken as an example where the bigger picture took precedence over individual lives and this is where corporate strategy can reposition itself. Cyber attacks are a constant part of the corporate world yet this is a risk which businesses are usually better positioned to deal with than militaries. The French General Joseph Joffre once sacked a number of senior officers at the height of the war claiming they were better peace time leaders. Similarly businesses need to identify risk-averse as opposed to risk-taking managers.

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