A successful CTO has provided us business consulting on ways in which startups must approach work. He feels that while realistic targets are important, one must have a sense of romance and vision beyond banal realities. In case the top management does not have all the information, one mustn’t panic. Risks need to be taken and that implies certain failed attempts which must not be seen as failures but as sort ofmanagement training. Whenever crisis is visible, the leaders must take the plunge before the rest of the team in a startup. Even after the organization starts growing, the origins must be preserved.